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9. Connection and Intuition in Digital Strategy

It’s all to do with connection and as you’re engaging with people, that’s when the strategy actually comes. Connection and intuition in digital strategy.

Adela Mei
It’s all based on personality, because it’s to do with connection. It’s all to do with connection, human connection, communication. And then as you’re engaging with people, that’s when the insights and the ideas and the strategy actually come.

So I’m not sitting in isolation, just writing some strategy document that I’m going to send over. It’s all done in an interactive way, because as, as I’m sure you’ve seen this, with your coaching style, when you’re asking people questions, they can start to give you information that maybe they didn’t know was there. And then between you, you start opening things up. And I’ve seen this on your podcast, the conversation was here, and then it goes over here. And it turns into something that you had no idea that was going to come out.

Josh Hall
Yes, it’s very tricky, as I’ve had to rename some podcast episodes. We didn’t even end up talking about the title.

Adela Mei
Right. And for me, that’s allowing that more intuitive, insightful flow. I think words have a need to express themselves and it comes out, mainly when you’re walking on your own talking to yourself, maybe, but generally, when you’re talking with another person, things come out, and you’re like, oh, this creativity that sparked.

Josh Hall
In the very first touch where somebody is either filling out a contact form or whatever, can you get a feel for their personality, via email? Or do you do an onboarding call? When do you decide whether, and how quickly can you tell, whether this is somebody you want to work with. You can have an hour and a half consultation with somebody and then if you knew right away that you didn’t want to work with them, you don’t want to waste an hour, an hour and a half, I’m sure.

Adela Mei
I’m very transparent, I’m a real intuitive with my work. So I’m very good at discerning energies, personalities, and people. So generally speaking from the initial email, I know straight away, if it’s gonna go anywhere or not. And it’s just being confident to just say, this isn’t going to be a good fit, I’m not going to explore it. And that’s from experience. I was just listening to something earlier, reminding myself, not everything is a hot lead. And when start, you think, Oh, it’s an email, and you put all your energy and maybe an hour on a call, and it goes nowhere.

So time and experience, now I know what that is. And I can refer them or I can just say that I’m full, I’m not taking clients on. It doesn’t need to be rude or self justified. But then, when I know that there’s a connection, personality wise, or even industry wise, then I will get on a ‘meet call’ with with a potential client.

And I know a lot people say keep it to 15 minutes or half an hour, time is money. But for me, I will often be on a call for an hour and a half, two hours. And I consider that an investment in myself. Because if I want to really work with someone deeply, they’re going to be part of my life. It might just be a few weeks while we do our initial work, but they’re going to be part of my life.

And it’s an investment in myself, am I going to be bringing in a headache, stress, potential problems, or I can actually avoid that and just say, you know what, I honestly don’t think this is a good fit, because I don’t think I can serve you. I don’t think I can give you what you want to achieve. So I’m not just going to say yes, and try and fudge it. That’s just going to bring me anxiety and not really very good reputation. If I can’t deliver.

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