You can’t be everything, for everyone, everywhere, all the time. That’s literally going to lead to burnout. Gain clarity with digital strategy.
I’m a big believer that you can’t be everything, for everyone, everywhere, all the time. I mean, you just can’t and trying to do that is literally going to lead to burnout, overwhelm, failure.
The biggest thing for me about strategy is decision making.
So taking everything into account, maybe looking at a client’s website, their social media, if they have any social media, and just deciding depending on lots of different circumstances, so it could be their budget, their time, the size of their business, it can be all different kinds of things. And really just narrowing it down and being very clear, and very decisive.
- What do you want to achieve?
- Where are we going to do it?
- How are we going to do it?
Let everything else go.
And that’s the real difficult thing.
So what happened last year after actually we did the first podcast, my web design business had grown and I was in this situation of, okay, growing it, hiring other people, getting bigger, forming an agency, and everything in me said not to do that. So I’m thinking okay, well, where am I gonna go with this? And I actually saw, she didn’t call herself a digital strategist, a business coach, very similar thing. And sat down and looked at what did I really want to do?
- What did I really enjoy?
- What kind of person am I.
- What do I really have to offer other people?
- What am I the best at.
- What do I enjoy.
- What really gets me fired up.
And it was all the brand strategy and digital strategy.
At the end of that meeting, it was only a two hour meeting with her, I’d made the decision drop every single other service, apart from the digital strategy. I know you’ve seen my process in the community. That was really really tough because that was the biggest income, the biggest projects, the biggest clients but making that decision clearly, and I haven’t gone back on it. That’s that was a decision. And everything I’m doing leads to working with clients on strategy – period.